Shinlee Agrees To Jointly Proceed E-Commerce Business With Korea Halal Certification Authority and Korea Halal Association

From left, Yoo Je-soo, Director of Shinlee, Jin Jae-nam, Director of the Korea Halal Certification Institute, Lee Ho, Director of the Korea Halal Association, and Director Jeong Seung Ho, Shinlee (photo courtesy =Shinlee.ltd.)

Shinlee.ltd., the Korea Halal Certification Institute (KHA), and the Korea Halal Association (KOHA) announced that they have signed a memorandum of agreement (MOA) to jointly conduct e-commerce businesses to find and certify candidates for high-quality halal products at home and abroad so that Muslim consumers around the world can conveniently purchase them.

Halal certification is essential in products such as food, cosmetics, clothing, and medical services, and online transactions of halal products are expected to grow significantly at an annual average of 5.5%, with only halal cosmetics and personal care products expected to reach $3.5 billion in 2031.

On the other hand, Sin-ri, the Korea Halal Certification Institute, and the Korea Halal Association have also decided to jointly develop a new overseas remittance service through Shovel Bank so that Muslim workers dispatched abroad can transfer their salaries to their home countries at a simple and lowest fee.

If the joint project proceeds, a large-scale e-commerce site that specializes in products that have passed strict halal certification will emerge, allowing Muslim consumers around the world to purchase to their heart's content, and Muslim consumers will be able to practice the right consumption life in accordance with Islamic law.

Shinlee will transform its e-commerce site Showflamp, which is currently under development, into a site specializing in halal products to expand language and delivery services so that Muslim consumers in the Middle East can purchase it as well as Southeast Asian markets such as Indonesia and Malaysia.

An official said, "In the future, the three companies will continue to introduce innovative services that can meet the needs of Muslim consumers."

Reporter Seo Myung-soo seo.myongsoo@joongang.co.kr